DESCRIPTION:
Help run the instagram for the store Calico Trading Co. by photographing outfits (flat lays), employees modeling clothing, and current inventory and store information.
ROLE:
Photographer, Designer.
TOOLS USED:
Canva, Instagram.
PHOTOS TAKEN
For all the photos taken, I mainly used my iPhone and took advantage of the natural lighting outside or overhead lighting we had indoors. The images of outfits layed out were hand-picked and followed a certain theme that carried through with other images part of the post.
POSTS
For final posting, I came up with captions that went along with the theme and items chosen. Since we are a small business, I was given a lot of freedom for writing the captions and choosing the write emojis and tags to go along with the post to help it gain attraction.
ANALYTICS
The analytics below represent the last 90 days currently. Since I have been working there for almost 3 years, our Instagram followers have grown from about 1,000 to almost 2,900. Our engagement with customers and other individuals has strongly increased with the company being tagged and featured on other pages and forms of media.
