PROJECT DESCRIPTION:
Designing content for social media platforms (Instagram, Facebook, Twitter) and designing a cover for the Earth Day Issue.
ROLE:
Designer, Copywriter.
TOOLS USED:
Adobe InDesign, Adobe Photoshop, Canva.
INTRODUCTION
Visual Media Alliance (VMA) is the association for small businesses in the manufacturing and creative fields in Northern California. The challenge was to design a cover for our April issue of Connected magazine to promote awareness on sustainability in alignment with this year’s Earth Day theme on the green economy: “Invest in Our Planet.
PERSONAL GOALS
I wanted to create visually compelling content while staying true to the brand's identity and guidelines. This helped me gain a lot of skills pertaining to writing captions to go alongside content and create aesthetic mockups of my work. This project, being one of my first projects, really helped me gain comfortability with Adobe platforms.
DESIGN PROCESS
Social Media Posts
For the Visual Media Alliance Earth Day campaign, I was granted full creative freedom to design social media posts for Instagram and Facebook. My approach was to create visually striking and engaging content that effectively communicated the organization's commitment to sustainability and environmental awareness.
I found stock photos that I thought paired well with the text I had written out. I used a simple layout from Canva for the Instagram content that I then changed to align with the brand's guidelines. I used fun facts for the stories to keep user's engaged and click through the deck to learn more. I chose stock photos that aligned with the posts and cover I created for Facebook and also came up with captions that would engage users to want to learn more about the company's sustainability initiatives.
Magazine Cover Design
In addition to social media posts, I was provided with a template for the magazine cover. I chose a photo that aligned with the theme of the campaign and adjusted the headline color and font to complement the chosen image. This helped create a cohesive cover that connected with the overall campaign. The end result was a unified look that effectively promoted Earth Day while maintaining a consistent brand aesthetic.
FINAL FILES
